April 10-11, 2024 University of Utah Executive Education (Garff) Building
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Opening Remarks
Auditorium - Floor 1Pete Larkin - Co-Founder, Parlay Chapter Head, Silicon Slopes Marketing Chapter
Welcome Message
Auditorium - Floor 1Jason Sloan - Director of Executive Education, University of Utah
Keynote 1: Trust & Inspire
Auditorium - Floor 1Stephen M. R. Covey - New York Times & #1 Wall Street Journal Bestselling Author, Speed of Trust Global Practice Leader, FranklinCovey
Keynote 2: Three Keys to Navigating Career Success
Auditorium - Floor 1Michelle Suzuki - CMO | Board Advisor | Keynote Speaker | Former EMC, Ancestry
Keynote 3: The 11 irrefutable Go-to-Market Plays: Follow Them and Win in any Market Conditions (I did it twice)
Auditorium - Floor 1Sangram Vajre - WSJ Best Selling Author & CEO, GTM Partners Most people imagine starting and growing a business as daunting or nearly impossible. Teams in bigger companies find themselves […]
Keynote 4: The Next Mindset
Auditorium - Floor 1Cord Bowen - Director, Doman Innovation Studio & Professor of Strategy and Design, University of Utah
GA Lunch & Exhibits
Lunch - Floor 4, Room 440VIP Lunch & Exhibits
Executive Lunch - Floor 4, Room 445
B2B Track: Session 1 – Removing Revenue Pain By Integrating Sales and Marketing
B2B Track – Floor 3, Room 340Amy Osmond Cook Ph.D., Fullcast
B2C Track: Session 1 – Revolutionizing Marketing with AI: Strategies for Tomorrow’s Leaders
B2C Track - Floor 3, Room 341Nikky Kho - Founder, Real AI Dynamics At the upcoming Silicon Slopes Marketing Summit, RAID Advanced AI workshop is poised to be a transformative experience for marketers and CEOs alike, […]
Creative Track: Session 1 – Hearts and Charts: Balancing Brand Love and Revenue Growth
Creative Track - Floor 3, Room 344Blake Brown & Brett Swensen - Kizik Ever wondered how your favorite brands juggle building a brand and making serious sales? We’ll spill the tea on finding that sweet spot […]
Immersive Networking with CMO Zen: Session 1
Immersive Networking - Floor 3, Room 342More Info Coming Soon
Student Session
Auditorium - Floor 1Pete Larkin - Head of Silicon Slopes Marketing Chapter
Break 2
Bio Break and Exhibits
B2C Track: Session 2 – Omnichannel Branding
B2C Track - Floor 3, Room 341James Atkin & Lisa Mathis The jump from D2C to wholesale have you scratching your head? Shortcut your trial and error period by attending this workshop from seasoned marketing veterans […]
B2B Track: Session 2 – Consumer Psychology: Smart marketing with Saddam Hussein’s boots.
B2B Track – Floor 3, Room 340RJ Schultz - COO, Blip
Creative Track: Session 2 – Storytelling: The Antidote to a Life on Auto-Pilot
Creative Track - Floor 3, Room 344Dashiell Wolf - Manager, Riot In this session you’ll join the storytellers of RIOT to recalibrate your perspective; zooming in and out to review, reconnect, & rewrite the stories that […]
Immersive Networking with CMO Zen: Session 2
Immersive Networking - Floor 3, Room 342More info coming soon
Break 3 – Snacks on Floor 4
Bio Break and Exhibits
B2B Track: Session 3 – Measuring the Value of Enablement
B2B Track – Floor 3, Room 340Stacey Justice - Vice President of GTM Enablement, Gong “Enablement” is my least favorite word in the dictionary. There, I’ve said it. Why? Because no one seems to know how […]
B2C Track: Session 3 – Developing Your Customer Profile
B2C Track - Floor 3, Room 341McKenzie Bauer - Founder, Threads
Creative Track: Session 3 – Agency to In-House: Creative Advice from the Weeds
Creative Track - Floor 3, Room 344Chris George - Creative Director, Utah Jazz From Nickelodeon slime to Super Bowl commercials and the NBA, Chris George will walk you through his creative career and let you in […]
Immersive Networking with CMO Zen: Session 3
Immersive Networking - Floor 3, Room 342More Info Coming Soon
Break 4
Bio Break and Exhibits
B2B Track: Session 4 – Unleashing Your Team’s Potential
B2B Track – Floor 3, Room 340Carolyn Sarnoff - CMO, Pattern Create a culture of transformative growth while knocking down team siloes - that’s a big ask for a new executive. Join Pattern’s CMO, Carolyn Sarnoff, […]
B2C Track: Session 4 – Creator to Influencer
B2C Track - Floor 3, Room 341Shaun Barrowes, Zoë Hartfield, Stacey Harkey
Creative Track: Session 4 – Designing Extraordinary Experiences: Strategies and Competencies
Creative Track - Floor 3, Room 344Mat Duerden - Professor & Author, Brigham Young University An aspirational goal for many organizations is to provide extraordinary experiences. While this aim may sound good on marketing materials, actually […]
Immersive Networking with CMO Zen: Session 4
Immersive Networking - Floor 3, Room 342More info coming soon
VIP Mixer
Executive Mixer - Floor 4, Room 445
VIP Improv Show featuring The Johnson Files
Auditorium - Floor 1Must purchase a VIP ticket for entry to the Johnson Files improv show.