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Opening Remarks

Auditorium - Floor 1

Pete Larkin - Co-Founder, Parlay Chapter Head, Silicon Slopes Marketing Chapter

Welcome Message

Auditorium - Floor 1

Jason Sloan - Director of Executive Education, University of Utah

Keynote 1: Trust & Inspire

Auditorium - Floor 1

Stephen M. R. Covey - New York Times & #1 Wall Street Journal Bestselling Author, Speed of Trust Global Practice Leader, FranklinCovey

Keynote 3: The 11 irrefutable Go-to-Market Plays: Follow Them and Win in any Market Conditions (I did it twice)

Auditorium - Floor 1

Sangram Vajre - WSJ Best Selling Author & CEO, GTM Partners Most people imagine starting and growing a business as daunting or nearly impossible.  Teams in bigger companies find themselves stuck in overwhelming processes and recognize that they need to bring in a beginner’s mindset to stay ahead of the curve. Unfortunately, data suggest that […]

Keynote 4: The Next Mindset

Auditorium - Floor 1

Cord Bowen - Director, Doman Innovation Studio & Professor of Strategy and Design, University of Utah

B2C Track: Session 1 – Revolutionizing Marketing with AI: Strategies for Tomorrow’s Leaders

B2C Track - Floor 3, Room 341

Nikky Kho - Founder, Real AI Dynamics At the upcoming Silicon Slopes Marketing Summit, RAID Advanced AI workshop is poised to be a transformative experience for marketers and CEOs alike, delving deep into the intersection of artificial intelligence and cutting-edge marketing strategies. This workshop is meticulously designed to demystify AI for business leaders, showcasing how […]

Creative Track: Session 1 – Hearts and Charts: Balancing Brand Love and Revenue Growth

Creative Track - Floor 3, Room 344

Blake Brown & Brett Swensen - Kizik Ever wondered how your favorite brands juggle building a brand and making serious sales? We’ll spill the tea on finding that sweet spot between making hearts flutter with your brand story and finding that sweet, sweet ROI. How do you turns heads with killer creative while ensuring your […]

Student Session

Auditorium - Floor 1

Pete Larkin - Head of Silicon Slopes Marketing Chapter

Break 2

Bio Break and Exhibits

B2C Track: Session 2 – Omnichannel Branding

B2C Track - Floor 3, Room 341

James Atkin & Lisa Mathis The jump from D2C to wholesale have you scratching your head? Shortcut your trial and error period by attending this workshop from seasoned marketing veterans James Atkin and Lisa Mathis who will share their learnings about successful branding in an omnichannel world.

Creative Track: Session 2 – Storytelling: The Antidote to a Life on Auto-Pilot

Creative Track - Floor 3, Room 344

Dashiell Wolf - Manager, Riot In this session you’ll join the storytellers of RIOT to recalibrate your perspective; zooming in and out to review, reconnect, & rewrite the stories that have brought us to where we are today. Exploring concepts like gravity & entropy we’ll workshop a new way to look at Creativity, better recognizing […]

B2B Track: Session 3 – Measuring the Value of Enablement

B2B Track – Floor 3, Room 340

Stacey Justice - Vice President of GTM Enablement, Gong “Enablement” is my least favorite word in the dictionary. There, I’ve said it. Why? Because no one seems to know how to consistently define it or measure it. During this session, I'll walk through how enablement can and should partner with marketing teams to align on […]

Break 4

Bio Break and Exhibits

B2B Track: Session 4 – Unleashing Your Team’s Potential

B2B Track – Floor 3, Room 340

Carolyn Sarnoff - CMO, Pattern Create a culture of transformative growth while knocking down team siloes - that’s a big ask for a new executive. Join Pattern’s CMO, Carolyn Sarnoff, as she shares how she identified game-changing pivots that supercharged the success of the Marketing and Creative organizations. Learn how she empowered a team of […]

Creative Track: Session 4 – Designing Extraordinary Experiences: Strategies and Competencies

Creative Track - Floor 3, Room 344

Mat Duerden - Professor & Author, Brigham Young University An aspirational goal for many organizations is to provide extraordinary experiences. While this aim may sound good on marketing materials, actually delivering on this promise is extraordinarily difficult. The complexity stems in part from the co-created nature of all experiences. An organization may believe it’s providing […]

VIP Mixer

Executive Mixer - Floor 4, Room 445