2025 Marketing Summit
CREATIVE TRACK
This one is for the right brainers. Our designers, videographers, podcasters, and other creators. Come learn how to make your magic with more speed, precision, and efficiency. Expect to leave with new tools and tactics to be even more dangerous than before.
Breakout Session 1
Make Your Living as a Creative
Bobby Macey, Macey Media
Tired of churning out content that looks great but doesn’t do much? In this dynamic, no-fluff session built for creatives, you’ll learn how to shift from simply creating content to building content that converts to sales. Whether you’re a freelancer or part of a full-time team, this 45-minute session will help you think more like a marketer, without sacrificing your creative edge.
Breakout Session 2
How to Stay Creative When the Building’s on Fire
Chad Lanenga, Cooper Carlo Studio
You’ve got a deadline, the pressure’s on, and your brain’s got nothing. The ideas aren’t landing, the spark’s gone, and you’re supposed to come up with something brilliant by tomorrow. Sound familiar? In this session, you’ll get practical strategies to break through burnout, spark fresh thinking fast, and stay creative under pressure—so you can deliver work that hits, even when the pressure is on.
Breakout Session 3
Justin Ashby, Fractional VP of Marketing
Marketers often chase complexity, thinking only nuanced and original creativity will win. The reality is the best creative work happens within simple, strategic constraints: a clear offer and a focused distribution plan.
If you’ve helped one customer, then you already know what they need and how to speak to them. That becomes your offer. From there, it’s an exercise in identifying the channel best suited to deliver that message. Simple marketing doesn’t restrict creativity—it unlocks it.
Breakout Session 4
Breakout 4: Creative – Building Community: Risks & Rewards
Panelists: Trent Mano (Utah Tech Week), Lindsey Ivie (FailFest), Melanie Jones Paris (Utah Business), Tyler Jennings (Reference Group)
In a world that is hyped on AI agents and automated tech stacks, human connection is more important than ever. Join us as we learn about the risks, rewards, and best practices of community building from some of Utah’s best in the biz.
Which ticket is right for you?
Get Involved
There are multiple ways to get involved with the Marketing Summit. Apply to be a speaker, come help us out as a volunteer, or become a sponsor. No matter what your interested in, we’re here for all of it.
FAQ
Are discount tickets available?
Yes. Discounts are available for bulk orders, students, and teachers. Please send a message to pete@xdcenter.com for details.
Where will the event take place?
UVU Clark Building. 800 W University Pkwy, Orem, UT 84058
What is included in a VIP ticket?
The VIP ticket gives you an upgraded lunch, access to the executive mixer at the end of the event, the after party, and premium quarterly activities.
Where do the proceeds go?
Besides satisfying the need for a premier local industry conference for marketers, the purpose of the event is to support and sustain the Silicon Slopes Marketing Chapter. As such, the proceeds fund the Marketing Chapter’s monthly meet ups.
How do I participate?
Check out the main menu for details on how to become a sponsor, presenter, or volunteer.
Where should I park?
Parking is located directly to the west of the Clarke Building.
Are there any hotel discount rates?
We don’t have any hotel discounts to offer you, but there are many great hotels to choose from nearby.
Is there an after party this year?
No. Not this time around. But there is a bonus session.
Can I move between tracks?
Of course. This event is for you! Mix and match sessions to your heart’s content.
What is the dress code?
This is a marketing event. Totally your call. The ancient proverb still stands though… No shirt, no shoes, no service.