2025 Marketing Summit
B2C TRACK
Utah’s B2C marketing talent is world-class. Come learn from our top pros what you can do to stand out, build loyalty, and drive revenue.
Breakout Session 1
John Dye, Skylight
Discover how social-first storytelling, creator collaborations, and cause-driven content can spark a movement with meaning. From nonprofits to faith-forward brands, learn to grow with purpose, people, and platforms—no filters needed.
Breakout Session 2
Bootstrapped to Breakthrough: Lessons from Growing a Consumer Brand in Utah
Jess Toolson, Mixhers
A practical playbook for founders and marketers scaling CPG brands from zero to millions, with heart and hustle.
Breakout Session 3
Scaling with Soul: Winning with Brand, People, and Purpose
Karen Peterson – CMO, Chatbooks + Russ Hannig – VP of Marketing, Gabb
In a landscape obsessed with speed, scale, and the latest playbook, this keynote invites marketing leaders to pause—and get real. Featuring two longtime friends, collaborators, and fast-growth execs, this conversation goes beyond strategy to explore what it means to scale but doing it the right way.
From defining purpose in non-linear careers to building ego-free teams and brands that actually mean something, this session is part mentorship, part confession, and all heart. Karen and Russ share hard-won lessons unpacking what shifts when you go from $1M to $100M+, how AI is rewriting (but not replacing) the role of brand, and why leadership doesn’t have to be lonely.
If you’re a marketer seeking not just growth, but growth that lasts—grounded in values, people, and purpose—this one’s for you.
Breakout Session 4
Ben Perkins & Brian Nielson, &Collar
From $0 to $200M in combined revenue — it took a lot of great marketing… and a fair share of flops. We’ll share some of the best (and worst) marketing stories from Chirp and &Collar — what worked, what didn’t, and what we wish we’d known earlier. Whether you’re just starting out or prepping for a big board meeting, we’ll help you skip the mistakes and fast-track the wins.
Which ticket is right for you?
Get Involved
There are multiple ways to get involved with the Marketing Summit. Apply to be a speaker, come help us out as a volunteer, or become a sponsor. No matter what your interested in, we’re here for all of it.
FAQ
Are discount tickets available?
Yes. Discounts are available for bulk orders, students, and teachers. Please send a message to pete@xdcenter.com for details.
Where will the event take place?
UVU Clark Building. 800 W University Pkwy, Orem, UT 84058
What is included in a VIP ticket?
The VIP ticket gives you an upgraded lunch, access to the executive mixer at the end of the event, the after party, and premium quarterly activities.
Where do the proceeds go?
Besides satisfying the need for a premier local industry conference for marketers, the purpose of the event is to support and sustain the Silicon Slopes Marketing Chapter. As such, the proceeds fund the Marketing Chapter’s monthly meet ups.
How do I participate?
Check out the main menu for details on how to become a sponsor, presenter, or volunteer.
Where should I park?
Parking is located directly to the west of the Clarke Building.
Are there any hotel discount rates?
We don’t have any hotel discounts to offer you, but there are many great hotels to choose from nearby.
Is there an after party this year?
No. Not this time around. But there will be a bonus session at the end.
Can I move between tracks?
Of course. This event is for you! Mix and match sessions to your heart’s content.
What is the dress code?
This is a marketing event. Totally your call. The ancient proverb still stands though… No shirt, no shoes, no service.