May 5th | UVU

2025 Marketing Summit

B2B TRACK

Come learn from some of the best marketers the Rockies have to offer. Ranging across multiple topics, you are sure to go back to work with new ideas, playbooks, and tactics to put into practice immediately.

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Breakout Session 1

Breakout 1: B2B – How to Fuel a Rocket While Flying It: The B2B Content Marketing Blueprint

Camille Trent, Auror

Great marketing strategies are designed like rockets: prepared for multiple stages of flight. After all, what got you this far won’t get you to the next stage of your startup. In this session, Camille breaks down her approach to prioritizing and scaling a content marketing system that not only fuels your growth for the next stage of your journey, but gives you a second engine to get there faster.

Breakout Session 2

Winning Together: Insights for Co-Marketing with Your Best B2B Customers

Crystalee Beck, Comma

Your customers are the true champions of your B2B business. Shine the light on them! In this session, we’ll move beyond the usual case study and explore creative, real-world customer marketing ideas for 2025. You’ll see “under the hood” how marketers are spotlighting customer success, forming authentic partnerships, and creating content that brings value to both sides. Leave with a list of fresh, actionable ideas and confidence to co-market in ways you and your customers are winning together.

Breakout Session 3

Build Then Bless – How To Do Marketing That Actually Matters

Derek Miner & Greg Trimble, Build then Bless

We’re going to show you how to save lots of money, generate tons of leads, retain many more clients, and give your team a greater purpose through simple and timeless principles. We’ll give you specific “marketing” concepts that will help you build a brand, build people, and build a reputation that you can be proud of. This breakout session is for people who care about making an impact in the world and wish to find success in their business while doing so.

Breakout Session 4

People + Prompting: The Future of Scalable B2B Marketing Teams

Kaili Smith, JobNimbus

Scaling your team doesn’t have to mean growing headcount. In this fast-paced session, Kaili Smith, VP of Marketing at JobNimbus, shares how her team blends people and AI to drive outsized impact—without burnout. From outcome-driven org design to real-world AI workflows, you’ll see how today’s scrappiest B2B teams are doing more with less (and having way more fun doing it).

You’ll walk away with:

  • A new lens on how to build (or rebuild) your marketing team for scale

  • Real AI workflows you can plug into your team today

  • A fresh perspective on how to hire, lead, and motivate in the AI era

Because in the future of B2B marketing, it’s not headcount that matters—it’s headspace.

Which ticket is right for you?

Get Involved

There are multiple ways to get involved with the Marketing Summit. Apply to be a speaker, come help us out as a volunteer, or become a sponsor. No matter what your interested in, we’re here for all of it.

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FAQ

Are discount tickets available?

Yes. Discounts are available for bulk orders, students, and teachers. Please send a message to pete@xdcenter.com for details.

Where will the event take place?

UVU Clark Building. 800 W University Pkwy, Orem, UT 84058

What is included in a VIP ticket?

The VIP ticket gives you an upgraded lunch, access to the executive mixer at the end of the event, the after party, and premium quarterly activities.

Where do the proceeds go?

Besides satisfying the need for a premier local industry conference for marketers, the purpose of the event is to support and sustain the Silicon Slopes Marketing Chapter. As such, the proceeds fund the Marketing Chapter’s monthly meet ups.

How do I participate?

Check out the main menu for details on how to become a sponsor, presenter, or volunteer.

Where should I park?

Parking is located directly to the west of the Clarke Building.

Are there any hotel discount rates?

We don’t have any hotel discounts to offer you, but there are many great hotels to choose from nearby.

Is there an after party this year?

No. Not this time around. But there will be a bonus session at the end.

Can I move between tracks?

Of course. This event is for you! Mix and match sessions to your heart’s content.

What is the dress code?

This is a marketing event. Totally your call. The ancient proverb still stands though… No shirt, no shoes, no service.